01
Audience
burnout
Same people, same ads, too often. Response faded while every impression cost more.
Want the long version?
Every step, every result, start to finish.
FINTECH CASE STUDY · PIPELINE LEAK REVIEW
How a FinTech got 30% more qualified leads without spending more
Their spend hadn't changed, but leads were slipping and the sales forecast had stopped adding up. Here's what we found and fixed. Then get the same review on your account, walked through on a 15‑minute call.
Name withheld at the client's request. Every number is real.
-37%
cost per lead
+30%
qualified leads
+47%
total leads
+42%
click-through rate
All of this on the same monthly budget.
See where your budget goes
Does any of this sound like your account?
Tick two or more and the story below is probably yours too.
Spend is flat, but lead volume keeps sliding.
The leads that do arrive are turning into fewer deals.
Sales is missing targets, and outbound is picking up the slack.
Nobody trusts the forecast any more.
What we found
Four problems hiding in a healthy‑looking account
No single thing broke. Four small problems built up at once, and together they pushed costs up and pipeline down.
Audience
02
Creative
Fatigue
The ads that built the account were still running long after buyers had stopped noticing them.
03
Crowded
auctions
More companies were chasing the same audience, which pushed costs up with nothing changing on the client's side.
04
Budget in the
wrong places
Money was going where it bought clicks, not buyers.
Our approach
How we fixed it, step by step
Five changes, made in order. Find the cause first, because changing everything at once teaches you nothing.
Find the real cause first
Before changing anything, we worked out where the budget was going, who was still responding, and what had changed.
01
Reach new buyers
We found fresh audiences and brought back groups that had worked well before.
02
New ads for every stage
Customer stories, side-by-side comparisons and short videos, each made for where the buyer was in their decision.
03
Spend where buyers are
We moved budget away from spots that brought clicks and into the ones that brought real sales conversations.
04
Move money to what's working, fast
We checked results every day and moved budget as soon as the evidence was clear, not at month-end.
05
The results
The budget stayed the same.
The results didn't.
What leadership felt: steady sales conversations, less pressure on outbound, and a forecast the team could finally defend. Pipeline was predictable again.
-37%
cost per lead
Before100
After63
Relative cost per lead · Before = 100
+30%
qualified leads
+47%
total leads
+42%
more clicks
+14%
more visitors becoming leads
Your account, nextGet the same review on your account,
Get the same review on your account,
in a 15-minute call
We run the same five checks on your account and write up what we find. Then we walk you through it on a quick call. The findings are yours to keep, whether we work together or not.
Where your budget is actually going, and what it's bringing back.
Whether you're showing ads to the same people too often, and who you could reach instead.
How much you're spending on ads that have stopped working.
Which parts of your spend bring clicks rather than buyers.
Whether your budget follows results or just the calendar.
The same approach behind 3,500+ campaigns: on average, 53% more qualified leads and a 27% lower CAC.
See where your budget goes
Three lessons worth stealing
Fix the system,
not the ad
A new ad buys you two weeks. Real results come when who you reach, what you show them and where you spend all change together.
Match the message
to where the buyer actually is
Most underperforming accounts aren't badly targeted. They're badly sequenced.
Move budget
on evidence, weekly
Leaving budget where it is while results slide just pays for more of the same.
