Resource Hub

May 2, 2025

AI in B2B SaaS Marketing: How It’s Reshaping Strategy, Content & Customer Experience

Video

April 14, 2025

Interview: The Biggest Challenges in B2B SaaS Marketing with Alex Gluz

March 24, 2025

The Ultimate B2B SaaS Demand Generation Playbook for 2025: Building Sustainable Growth Through Brand, Product, and Community

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September 21, 2023

How TA Monroe Boosted Smartly.io’s Market Presence

We recently sat down with Steve Zucker, Marketing Director at Smartly.io, to get his candid thoughts on what it's been like partnering with us over the years. His glowing review has us walking on air.

August 4, 2023

Increasing Demand Generation for Restaurant Technology With Arsen Stepanyan of Orders.co

In this episode of the Revenue Engine Podcast, Alex Gluz is joined by Arsen Stepanyan, the Co-founder and CEO of Orders.co, to discuss demand generation for restaurant industry technology businesses. The two break down the unique attributes of restaurants, how to market the specific technology, and making the software accessible.

July 14, 2023

Healthy Revenue Management With Mike Chuma of IDeaS

In this episode of the Revenue Engine Podcast, Alex Gluz interviews Mike Chuma, the Vice President of Global Marketing, Engagement and Enablement at IDeaS Revenue Solutions, to discuss better revenue management. They break down product strategy, revenue management for hotels, and important tips for marketing. The two also talk about the transition from lead-centric to revenue-centric marketing.

August 30, 2023

5 Key Findings: How Top B2B SaaS Companies Generate Leads

As a demand generation agency working with dozens of B2B SaaS companies, we've had the unique opportunity to dive deep into their top competitors' marketing strategies. After completing over 15 Lead Enhancer analyses in the last 30 days, we uncovered the repeatable tactics used by the most successful brands to drive qualified traffic and leads. Here are the top 5 lessons we learned from analyzing top B2B SaaS companies.

June 2, 2023

Building and Improving a Sales Team With David Weiss of The Sales Collective

Alex Gluz invites David Weiss, the Chief Revenue Officer at The Sales Collective, onto the Revenue Engine Podcast to talk about sales and how to improve a sales team. They talk about the convergence of sales and marketing, the books that influenced David’s perspective, and his advice for young professionals. They also go through some common misconceptions in the field and how to treat them.

June 30, 2023

Leading and Fostering a Powerful Marketing Program With Gabe Graham of Accela

In this episode of the Revenue Engine Podcast, Alex Gluz talks with Gabe Graham, the Director of Growth and Field Marketing at Accela, to discuss his successful marketing program at the company.

June 16, 2023

How To Utilize AI in Marketing With Collin Mitchell

In this episode of the Revenue Engine Podcast, Alex Gluz interviews Collin Mitchell, the former Head of Sales at Humantic, to discuss his knowledge and how AI is being used in marketing.

May 19, 2023

Improving the Marketing for Cybersecurity Services With Deborah Galea

Alex Gluz invites Deborah Galea, the Director of Product Marketing at Orca Security, onto the Revenue Engine Podcast to talk about marketing for cybersecurity and cloud services. They break down her early career and some of the key lessons she learned. They also talk about balancing marketing priorities, valuable strategies to stay ahead of the curve, and the impact of AI on marketing.

May 5, 2023

The Power of Customer-Centric Marketing With Bill Talbot of OpsRamp

In this episode of the Revenue Engine Podcast, Alex Gluz is once again joined by Bill Talbot, the Chief Marketing Officer at OpsRamp, to discuss marketing and why it is important to remember the customer. They discuss OpsRamp’s marketing efforts, what Bill has learned during his career, how to survive tough economic downturns, and much more.

June 30, 2023

Decoding LinkedIn Ads: Is Your B2B SaaS Business Set for Takeoff?

We know that in the high-stakes, fast-paced world of B2B SaaS, finding the right advertising channels can be a real brain teaser. LinkedIn Ads often pop up as a potential game-changer. But are they right for you?

April 21, 2023

What Integrated Marketing Does for Businesses With Melanie Brancaleone of Tessian

In this episode of the Revenue Engine Podcast, Alex Gluz sits down with Melanie Brancaleone, the Director of Integrated Marketing at Tessian, to talk about integrated marketing and its uses. They start with Melanie’s own career, the lessons she’s learned, and how she utilizes metrics. The two also walk through emerging trends in the space, how to unify your communication, and how to use integrated marketing in 2023.