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Scaling a Startup and Building a High-Velocity Revenue Engine With Matt Shephard

Alex Gluz is joined by Matt Shephard, Chief Revenue Officer at BatchData, to discuss how to scale a startup and build a high-velocity revenue engine. They explore identifying the right ICP, simplifying sales for practical buyers, and aligning marketing and sales around shared accounts. Matt also shares advice on signal-based go-to-market strategies and why timing is becoming the most important advantage in modern sales.

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AI in B2B SaaS Marketing: How It’s Reshaping Strategy, Content & Customer Experience

Interview: The Biggest Challenges in B2B SaaS Marketing with Alex Gluz

The Ultimate B2B SaaS Demand Generation Playbook for 2025: Building Sustainable Growth Through Brand, Product, and Community

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Decoding LinkedIn Ads: Is Your B2B SaaS Business Set for Takeoff?

We know that in the high-stakes, fast-paced world of B2B SaaS, finding the right advertising channels can be a real brain teaser. LinkedIn Ads often pop up as a potential game-changer. But are they right for you?

What Integrated Marketing Does for Businesses With Melanie Brancaleone of Tessian

In this episode of the Revenue Engine Podcast, Alex Gluz sits down with Melanie Brancaleone, the Director of Integrated Marketing at Tessian, to talk about integrated marketing and its uses. They start with Melanie’s own career, the lessons she’s learned, and how she utilizes metrics. The two also walk through emerging trends in the space, how to unify your communication, and how to use integrated marketing in 2023.

Advanced Budget Allocation Strategies for B2B SaaS: Increase Your Marketing ROI

Are you wrestling with limited budgets, striving to generate a positive ROI from your marketing initiatives? Welcome to the club!We all know marketing budgets aren't infinite (as much as we'd love them to be). They're finite resources that need to be strategically allocated to maximize returns. As seasoned marketers at the helm of B2B SaaS companies, this isn't your first rodeo. But even the best of us can use a fresh perspective every now and then.

How to Craft Messaging That Truly Engages Your Business's Audience

As countless software solutions compete for dominance, establishing a robust brand identity and communicating your product's value effectively can make all the difference. In this riveting article, we'll walk you through the essential steps to craft a crystal-clear messaging strategy that resonates with your target audience and propels your ROI to new heights.

Crucial Advice for Enterprise Sales With Wendy Petty of WorkFusion

In this episode of the Revenue Engine Podcast, Alex Gluz interviews Wendy Petty, the Chief Revenue Officer at WorkFusion, to talk about the most important aspects of enterprise sales. They discuss her career, some of the greatest lessons she’s learned, and building relationships with potential clients. They also discuss the role metrics and marketing play in sales.

Practical Marketing Tips for Software Companies With Steve Hardy of Prophix

Alex Gluz hosts Steve Hardy, Chief Marketing Officer at Prophix, on this episode of the Revenue Engine Podcast to discuss marketing for software. They start with his background and education before transitioning to his current work with Prophix. The two also talk about valuable marketing strategies, gauging the patterns of your campaign, and building collaboration between the sales and marketing teams.

Marketing a Brand New AI Platform With Chris Pereira of Signal AI

In this episode of the Revenue Engine Podcast, Alex Gluz talks to Chris Pereira, the Head of Global Marketing at Signal AI, about how they market their platform. They talk about Chris’ global experience and how it applies to his marketing perspective. They touch on the greatest challenges in marketing, competing with established brands in their sector, and how they used their initial funding to great success.

B2B SaaS: 3 Best Practices for Creating Personalized Buyer Experiences

Creating personalized buyer experiences across the funnel is essential to the success of any business. In today's digital age, consumers expect more than just generic advertisements and irrelevant content. They want tailored experiences that are unique to their needs and preferences. To meet these demands, businesses must adopt the best practices for creating personalized buyer experiences. In this article, we will discuss the top three practices that can help you achieve success.

7 Steps to Creating Sustainable Demand for B2B SaaS Companies

As the lifeblood of any thriving B2B SaaS organization, demand generation not only captivates new customers but also fosters their loyalty. It's a powerful force that fuels your brand's engine, propelling your business to new heights. But how can you harness this force, ensuring its sustainability and effectiveness in a fiercely competitive market?

February 17, 2023

What Are the Steps To Build a High-Performance Revenue Engine That Drives Sustainable Growth?

In this episode of the Revenue Engine Podcast, Dr. Jeremy Weisz from Rise25 flips the script and interviews Alex Gluz, Founder of T.A. Monroe Digital, to talk about his steps to building a reliable revenue engine. They go chronologically through the tenets and break down how they should be implemented. They also touch on Alex’s ideal client, centering a company around the same values, and what holds most websites back from conversions.

February 3, 2023

Keys to Success for Tech Marketing With Bill Talbot of OpsRamp

In this episode of the Revenue Engine Podcast, Alex Gluz talks with Bill Talbot, the Chief Marketing Officer at OpsRamp, to discuss best practices for tech marketing. They start with OpsRamp’s new freemium model and how the company has handled the changing economic landscape. They also touch on advice for startups, what to do with your funding, and how to kickstart your demand generation.

February 10, 2023

A B2B SaaS Marketing Guide to Growing Your Revenue in 2023

Growing a B2B SaaS business involves many things, like effective marketing, a top-notch sales team, and a high-quality customer onboarding process. Therefore, you'll need an effective marketing strategy to get started if you want to stand out from the competition.

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More Resources

2026 B2B Marketing Trends Report

What leading B2B marketers are prioritizing in 2026. The trends, data, and tactics to sharpen your strategy.

Google Search Ads Benchmarks Report

Learn why your search ads cost more and convert less (and what to do about it).

The Ultimate Revenue Engine Blueprint

Your guide to standing out in crowded markets without overspending on ads. Covers branding, PLG triggers, and community tactics in one concise playbook.

Explore Proven Formulas for High-Impact LinkedIn Ads

LinkedIn Ads Swipe File.

How to Stop Overpaying for Your Branded Google Ads Keywords

The Ultimate Branded Google Ads Optimization Guide.

B2B SaaS Persona Builder

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AI Marketing Strategies Playbook: How 5 Marketing Leaders Cracked the AI Code

How 5 Marketing Leaders Cracked the AI Code.

B2B SaaS LinkedIn Targeting Blueprint

How to drive qualified leads in under 7 days using LinkedIn’s targeting capabilities (including account-based marketing).

LinkedIn Ads Benchmarks Report 2025

Learn how top B2B marketing teams protect budgets & accelerate pipeline.

Creating a Complete Full-Funnel Strategy for Predictable Revenue Growth

5 Tips To Find Success on Google Ads

7 High-ROI Google Ads Optimization Tips & Strategies + Bonus Checklist

4 Secrets for Running Paid Social Ads That You’re Not Supposed to Know

Discover the 7 Essential Steps for an Effective Go-to-Market Strategy

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