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January 30, 2026

Building Revenue Engines in the Restaurant Technology Space With Tara Clever

Tara Clever is the Chief Revenue Officer at MarginEdge, a restaurant management and bill payment platform that leverages automation and AI to streamline restaurant operations. Under her leadership, MarginEdge has marked its 10-year anniversary by reaching major milestones, including onboarding its 10,000th restaurant customer and expanding its AI-powered product offerings. Tara brings a unique blend of sales, operations, and marketing experience, with a background in DTC and B2B growth, and focuses on customer-centric alignment and operational clarity to drive scalable go-to-market outcomes.

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AI in B2B SaaS Marketing: How It’s Reshaping Strategy, Content & Customer Experience

Interview: The Biggest Challenges in B2B SaaS Marketing with Alex Gluz

The Ultimate B2B SaaS Demand Generation Playbook for 2025: Building Sustainable Growth Through Brand, Product, and Community

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How to Craft Messaging That Truly Engages Your Business's Audience

As countless software solutions compete for dominance, establishing a robust brand identity and communicating your product's value effectively can make all the difference. In this riveting article, we'll walk you through the essential steps to craft a crystal-clear messaging strategy that resonates with your target audience and propels your ROI to new heights.

Crucial Advice for Enterprise Sales With Wendy Petty of WorkFusion

In this episode of the Revenue Engine Podcast, Alex Gluz interviews Wendy Petty, the Chief Revenue Officer at WorkFusion, to talk about the most important aspects of enterprise sales. They discuss her career, some of the greatest lessons she’s learned, and building relationships with potential clients. They also discuss the role metrics and marketing play in sales.

Practical Marketing Tips for Software Companies With Steve Hardy of Prophix

Alex Gluz hosts Steve Hardy, Chief Marketing Officer at Prophix, on this episode of the Revenue Engine Podcast to discuss marketing for software. They start with his background and education before transitioning to his current work with Prophix. The two also talk about valuable marketing strategies, gauging the patterns of your campaign, and building collaboration between the sales and marketing teams.

Marketing a Brand New AI Platform With Chris Pereira of Signal AI

In this episode of the Revenue Engine Podcast, Alex Gluz talks to Chris Pereira, the Head of Global Marketing at Signal AI, about how they market their platform. They talk about Chris’ global experience and how it applies to his marketing perspective. They touch on the greatest challenges in marketing, competing with established brands in their sector, and how they used their initial funding to great success.

B2B SaaS: 3 Best Practices for Creating Personalized Buyer Experiences

Creating personalized buyer experiences across the funnel is essential to the success of any business. In today's digital age, consumers expect more than just generic advertisements and irrelevant content. They want tailored experiences that are unique to their needs and preferences. To meet these demands, businesses must adopt the best practices for creating personalized buyer experiences. In this article, we will discuss the top three practices that can help you achieve success.

7 Steps to Creating Sustainable Demand for B2B SaaS Companies

As the lifeblood of any thriving B2B SaaS organization, demand generation not only captivates new customers but also fosters their loyalty. It's a powerful force that fuels your brand's engine, propelling your business to new heights. But how can you harness this force, ensuring its sustainability and effectiveness in a fiercely competitive market?

February 17, 2023

What Are the Steps To Build a High-Performance Revenue Engine That Drives Sustainable Growth?

In this episode of the Revenue Engine Podcast, Dr. Jeremy Weisz from Rise25 flips the script and interviews Alex Gluz, Founder of T.A. Monroe Digital, to talk about his steps to building a reliable revenue engine. They go chronologically through the tenets and break down how they should be implemented. They also touch on Alex’s ideal client, centering a company around the same values, and what holds most websites back from conversions.

February 3, 2023

Keys to Success for Tech Marketing With Bill Talbot of OpsRamp

In this episode of the Revenue Engine Podcast, Alex Gluz talks with Bill Talbot, the Chief Marketing Officer at OpsRamp, to discuss best practices for tech marketing. They start with OpsRamp’s new freemium model and how the company has handled the changing economic landscape. They also touch on advice for startups, what to do with your funding, and how to kickstart your demand generation.

February 10, 2023

A B2B SaaS Marketing Guide to Growing Your Revenue in 2023

Growing a B2B SaaS business involves many things, like effective marketing, a top-notch sales team, and a high-quality customer onboarding process. Therefore, you'll need an effective marketing strategy to get started if you want to stand out from the competition.

February 28, 2023

Busting the Myths of Self-Reported Attribution: A B2B Guide to True Marketing Insights

Attribution helps to account for every past interaction and use the results of the interaction to make informed decisions. It involves assessing the current marketing strategies and making changes to impact your brand's strategy.Marketing attribution is vital for most marketers, with 76 percent saying they have or will have the capacity to use it in one year.

February 15, 2023

Targeted Marketing for B2B SaaS: The Key to Success with Account-Based Marketing

Account-based marketing is one of the most effective lead-generation strategies for B2B SaaS companies.However, it takes time to implement.97% of marketers report that account-based marketing delivers a higher ROI than other marketing strategies.

February 21, 2023

Rising to the Challenge: Strategies for Thriving in a Volatile B2B SaaS Market

This article will explain the major challenges facing the B2B SaaS industry. We will also highlight some of the causes of these challenges and some potential remedies that can help alleviate the effects of these challenges.

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AI Marketing Strategies Playbook: How 5 Marketing Leaders Cracked the AI Code

How 5 Marketing Leaders Cracked the AI Code.

B2B SaaS LinkedIn Targeting Blueprint

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LinkedIn Ads Benchmarks Report 2025

Learn how top B2B marketing teams protect budgets & accelerate pipeline.

The 2025 Ultimate Revenue Engine Blueprint

Your guide to standing out in crowded markets without overspending on ads. Covers branding, PLG triggers, and community tactics in one concise playbook.

Google Search Ads Benchmarks Report 2025

Learn why your search ads cost more and convert less (and what to do about it).

Creating a Complete Full-Funnel Strategy for Predictable Revenue Growth

5 Tips To Find Success on Google Ads

7 High-ROI Google Ads Optimization Tips & Strategies + Bonus Checklist

Improve Your MQL Quality in 90 Days Cheat Sheet

In this cheat sheet, you’ll learn the top hacks to get more marketing-qualified leads for your sales funnel.

4 Secrets for Running Paid Social Ads That You’re Not Supposed to Know

Discover the 7 Essential Steps for an Effective Go-to-Market Strategy

B2B SaaS Revenue Growth Checklist

If your revenue engine falls short of expectations, this checklist will help you quickly identify and address the underlying issues.

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