Revenue Engine Podcast

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March 27, 2026

Cybersecurity Marketing: Building Trust Instead of Fear

Alex Gluz is joined by Dhiraj Kumar, Chief Marketing Officer at Dashlane, to discuss how cybersecurity brands can build trust instead of relying on fear. They explore balancing risk awareness with empowerment, translating complex tech into business outcomes, and focusing demand generation on the right audience. Dhiraj also shares advice on leveraging customer advocacy and first-party data.

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February 27, 2026

Tech-Driven Payments and Customer Marketing With Jenn Reichenbacher

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January 30, 2026

Building Revenue Engines in the Restaurant Technology Space With Tara Clever

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December 19, 2025

Harnessing Trust, Personal Branding, and AI To Accelerate Growth

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June 20, 2025

Reinventing Modern B2B Marketing Through Branding, Community, and AI With Sylvia LePoidevin

In this episode of the Revenue Engine Podcast, host Alex Gluz sits down with Sylvia LePoidevin, CMO at Kandji, to talk about reinventing modern B2B marketing through branding, community, and AI.

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May 23, 2025

The Five Pillars of Partnership Success With Patrick Ferdig

In this episode of the Revenue Engine Podcast, host Alex Gluz speaks with Patrick Ferdig, Founder and Principal Consultant at The Power of Partnering, to discuss the five pillars of partnership success. They explore why trust drives results, how alignment shapes execution, and what businesses must prioritize to turn partners into revenue engines. Patrick also gives advice on scaling outreach using AI tools.

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May 2, 2025

AI in B2B SaaS Marketing: How It’s Reshaping Strategy, Content & Customer Experience

Whether you're just exploring automation or already experimenting with tools like GPT-4 or Jasper, this guide breaks down how AI is transforming every stage of the B2B SaaS funnel.

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May 9, 2025

Building an AI-Driven Content Engine With Mark Stiltner

In this episode of the Revenue Engine Podcast, host Alex Gluz speaks with Mark Stiltner, Senior Director of Content and Web Marketing at Rapyd, to talk about building an AI-powered content strategy. They discuss weaving AI into SEO workflows, shifting from traditional search optimization to AI model visibility, and balancing automation with creativity. Mark also shares practical ways to future-proof marketing teams in an AI-driven landscape.

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April 18, 2025

Why the B2B Funnel Is Broken and What Marketing Ops Leaders Should Do With Bethany Prettyman

In this episode of the Revenue Engine Podcast, host Alex Gluz speaks with Bethany Prettyman, Senior Director of Marketing Operations at Huntress, to discuss why the traditional B2B funnel is broken. They explore why loop-based models better reflect today’s buyer behavior, how attribution should evolve, and the dangers of tech bloat in marketing stacks. Bethany also shares her agile approach to reporting and how to bridge gaps between sales, marketing, and finance.

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April 14, 2025

Interview: The Biggest Challenges in B2B SaaS Marketing with Alex Gluz

B2B SaaS companies face significant challenges in today's market environment. Dr. Jeremy Weisz of Rise25 interviews Alex Gluz. They discuss the most pressing challenges in B2B SaaS marketing and practical approaches to overcome them.

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April 4, 2025

Making Cybersecurity Simple, Scalable, and Phishing Resistant With Ronnie Manning

Ronnie Manning is the Chief Brand Associate at Yubico, a global cybersecurity company renowned for inventing the YubiKey, which offers phishing-resistant multi-factor authentication solutions. With over 20 years of experience in agency and corporate communications, he has focused on public relations and marketing strategies to bring new technology products to market. Prior to joining Yubico, Ronnie held positions at Raytheon/Websense and Edelman Public Relations. At Yubico, he has been instrumental in promoting the adoption of hardware-based authentication solutions and advocating for enhanced cybersecurity measures.

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March 24, 2025

The Ultimate B2B SaaS Demand Generation Playbook for 2025: Building Sustainable Growth Through Brand, Product, and Community

Artificial intelligence isn’t just a buzzword anymore — it’s the engine quietly powering the most successful B2B SaaS marketing strategies today. From predictive lead scoring to AI-generated content and hyper-personalized customer journeys, AI is helping marketing teams work smarter, not harder.

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March 14, 2025

The Psychology of B2B Marketing: Understanding Buyer Behavior and Demand Generation With Kerry Rana

In this episode of the Revenue Engine Podcast, host Alex Gluz and Kerry Rana, Senior Director for Digital Marketing and Experience at ExtraHop, discuss how psychology influences B2B buyer behavior and demand generation. Kerry shares insights on creating emotionally compelling messaging, structuring effective go-to-market strategies, and using data-driven decision-making to optimize engagement. She also talks about emerging trends in AI-driven personalization and what’s next for B2B marketing leaders in 2025.

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April 2, 2025

Workshop: The Blueprint for Marketing & Sales Alignment With Michael Tucker

Alex Gluz and Michael Tucker of Rocky Mountain Revops share a framework to fix broken marketing-sales systems. Michael explains architecture mapping to visualize and optimize the buyer's journey across channels and sales stages.

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January 9, 2025

Unlocking Event Success: How Paid Media Strategies Drive High-Impact Outcomes for SaaS Event Marketing

In the competitive SaaS event marketing space, leveraging paid media strategies is essential. As economic pressures and technological advancements reshape the industry, adopting innovative approaches helps maximize ROI and stand out.

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January 31, 2025

Purpose vs. Mission: Building Brands That Inspire With Dave Minifie

In this episode of the Revenue Engine Podcast, Alex Gluz sits down with Dave Minifie, Chief Marketing Officer at Terakeet, to discuss how companies can build purpose-driven brands. Dave breaks down the difference between mission and purpose, explains how a clear purpose fuels customer engagement and growth, and explores the impact of AI and search engines on brand visibility. He also shares insights on navigating leadership transitions and staying ahead in a changing marketing landscape.

More Resources

B2B SaaS Revenue Growth Checklist

If your revenue engine falls short of expectations, this checklist will help you quickly identify and address the underlying issues.

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2026 Reddit Prelaunch Targeting Guide

No wasted spend, no setup surprises. Get your Reddit targeting right before you go live.

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The 2026 Ultimate Revenue Engine Blueprint

Your guide to standing out in crowded markets without overspending on ads. Covers branding, PLG triggers, and community tactics in one concise playbook.

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