Paid Social

Paid social beyond LinkedIn: Meta, Reddit, YouTube and cross-channel campaigns for B2B SaaS.

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September 28, 2026

Building a B2B SaaS ICP That Paid Media Can Actually Target

A step-by-step framework for turning a vague B2B SaaS buyer persona into five targetable ICP inputs, mapped directly to LinkedIn and Google Ads targeting fields, with a fintech-specific breakdown included.

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September 15, 2026

Agency vs In‑House for B2B SaaS Paid Growth: The Real 18-Month Cost Model

Choosing a B2B SaaS agency or an in-house paid media hire is an 18-month cost question. See both sides of the model, with every assumption visible.

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January 9, 2025

Unlocking Event Success: How Paid Media Strategies Drive High-Impact Outcomes for SaaS Event Marketing

In the competitive SaaS event marketing space, leveraging paid media strategies is essential. As economic pressures and technological advancements reshape the industry, adopting innovative approaches helps maximize ROI and stand out.

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August 8, 2024

The Power of Retargeting: Strategies for LinkedIn and Search Ads

Launching a new product successfully can mean the difference between market leadership and obscurity. A well-executed product launch not only introduces your offering to the world but also sets the stage for long-term success.

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August 1, 2024

LinkedIn vs. Facebook Ads: Which is Right for Your B2B SaaS?

Launching a new product successfully can mean the difference between market leadership and obscurity. A well-executed product launch not only introduces your offering to the world but also sets the stage for long-term success.

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July 24, 2024

Social Media Advertising: 2024 Trends and Best Practices

Launching a new product successfully can mean the difference between market leadership and obscurity. A well-executed product launch not only introduces your offering to the world but also sets the stage for long-term success.

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Podcast
July 5, 2024

What does B2B SaaS paid media look like without third party cookies? With Mark McEachran

How B2B SaaS paid media strategy works without third party cookies: first party data, contextual targeting and pipeline measurement, with Mark McEachran.

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Podcast
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Podcast
February 16, 2024

Managing and Optimizing Multi-Channel Campaigns With Frederik Hermann of Beekeeper

In this episode of the Revenue Engine Podcast, Alex Gluz talks with Frederik Hermann, the Vice President of Digital Marketing at Beekeeper, to discuss multi-channel campaigns and how to manage teams. They walk through thought leadership, pipeline growth, and leveraging modern marketing technology. They also touch on the newest opportunities for marketers in 2024.

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Podcast
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Podcast
May 28, 2021

The Key to Marketing for Video Platforms with Alena Amano

Alena Amano is a performance marketing expert with more than 10 years of experience. Her most recent position was with Vimeo...

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December 9, 2020

B2B ad spend way up in 2020

B2B digital ad spend is surging while traditional spend shrinks. See why emotional, creative campaigns that target decision-makers as humans win premium buyers.

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