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Scale B2B SaaS growth with a full-funnel strategy

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Marketing a SaaS product?

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November 3, 2026

How to Reduce SaaS CAC in 2026: 4 Levers, Benchmarks and a 90-Day Plan

Is your SaaS CAC climbing? Compare 2026 B2B benchmarks, use the 4 levers that lower it, and follow our 90-day plan to cut costs without cutting pipeline.

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Video
October 26, 2026

Workshop: Marketing Complex Products in an AI-Driven World With Steve Keifer

Steve Keifer, CMO at Ordway, joins Alex Gluz to discuss why selling complex B2B SaaS and fintech solutions requires more than a strong product. They explore how to challenge established buying habits, create demand, and earn the trust of finance decision-makers.

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Podcast
October 16, 2026

Transforming CRM with Actionable AI With David Roberts

AI-powered CRM for manufacturers is transforming how sales teams identify opportunities and engage customers. SugarAI CEO David Roberts explains how AI-driven sales guidance combines CRM, ERP, and customer data to uncover cross-selling opportunities, reduce administrative work, and help manufacturers and distributors prioritize high-value customer relationships.

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Podcast
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October 16, 2026

Building a Data-Driven Marketing Engine for SaaS Success With Alex Schutte

Learn how to build a data-driven SaaS marketing strategy that attracts high-value customers and drives sustainable growth. Hubstaff's Alex Schutte shares insights on optimizing paid acquisition, improving lead quality, leveraging customer lifetime value, and aligning marketing with product development while balancing AI automation with human creativity.

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Podcast
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Video
October 12, 2026

Workshop: How AI, Buyer Signals & Relevance Are Reshaping B2B SaaS Revenue With Eric Quanstrom

Eric Quanstrom, VP of GTM Engineering at Apollo.io, joins Alex Gluz to explore why easier outbound has made buyer attention harder to win. The takeaway: signal-based selling and relevance beat volume, and AI should tee up more human sales conversations rather than replace them.

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Podcast
October 2, 2026

Sales Efficiency in the AI Era With Eric Quanstrom

In this episode of the Revenue Engine Podcast, Alex Gluz chats with Noah Fitzgerald, Chief Revenue Officer at Qredible, about leadership, growth, and building businesses that matter. Noah shares insights on founder challenges, customer-driven growth, and AI’s impact on business. He also discusses personal development, entrepreneurship, and lessons from building multiple ventures.

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Article
September 28, 2026

Building a B2B SaaS ICP That Paid Media Can Actually Target

A step-by-step framework for turning a vague B2B SaaS buyer persona into five targetable ICP inputs, mapped directly to LinkedIn and Google Ads targeting fields, with a fintech-specific breakdown included.

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Podcast
September 18, 2026

The Human Side of Growth: Leadership and Building What Matters

In this episode of the Revenue Engine Podcast, Alex Gluz chats with Noah Fitzgerald, Chief Revenue Officer at Qredible, about leadership, growth, and building businesses that matter. Noah shares insights on founder challenges, customer-driven growth, and AI’s impact on business. He also discusses personal development, entrepreneurship, and lessons from building multiple ventures.

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Article
September 15, 2026

Google Ads vs LinkedIn Ads for B2B SaaS: Which Deserves the Next Dollar

Choosing a B2B SaaS agency or an in-house paid media hire is an 18-month cost question. See both sides of the model, with every assumption visible.

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September 15, 2026

Agency vs In‑House for B2B SaaS Paid Growth: The Real 18-Month Cost Model

Choosing a B2B SaaS agency or an in-house paid media hire is an 18-month cost question. See both sides of the model, with every assumption visible.

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Podcast
September 4, 2026

How To Create a Category and Disrupt an Existing Market With Steve Keifer

Learn how a category creation strategy builds market awareness, earns buyer trust, and helps B2B companies disrupt entrenched competitors effectively.

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Video
August 26, 2026

Workshop: How Domain Names Are Being Redefined for the Next Era of the Internet

Identity Digital CRO Matt Overman joins Alex Gluz to unpack what hundreds of millions of domain registrations reveal about digital identity and the agentic web. The takeaway: domains are becoming sovereign identity anchors for humans and AI agents, and legacy .com gravity is giving way to meaningful, purpose-built extensions.

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