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October 26, 2026

Workshop: Marketing Complex Products in an AI-Driven World With Steve Keifer

Steve Keifer, CMO at Ordway, joins Alex Gluz to discuss why selling complex B2B SaaS and fintech solutions requires more than a strong product. They explore how to challenge established buying habits, create demand, and earn the trust of finance decision-makers.

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October 26, 2026

Workshop: Marketing Complex Products in an AI-Driven World With Steve Keifer

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October 16, 2026

Building a Data-Driven Marketing Engine for SaaS Success With Alex Schutte

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September 28, 2026

Building a B2B SaaS ICP That Paid Media Can Actually Target

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Marketing a SaaS product?

See how we plan paid campaigns around trials, demos, and the customers who stay.

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January 28, 2022

How To Hire Great Employees in a Changing Talent Landscape With Angela Hood of ThisWay Global

In this episode of the Revenue Engine Podcast, Alex Gluz hosts Angela Hood, the Founder and CEO of ThisWay Global...

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December 31, 2021

Mastering Marketing in Venture Capital With Vignesh Ravikumar of Sierra Ventures

Venture capital is a powerful and often necessary tool in the world of startups. It takes a lot of funding to get a new business off the ground. And, beyond financial help, budding companies also require direction, strategy, and effective marketing to fully succeed. The best venture capital firms are able to support their investments on all fronts to ensure mutual profit.

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January 14, 2022

How to Strategically Grow and Market a Business with Jacques Botbol of Verbit

Businesses don’t grow by accident. Any thriving company is the result of hard work, vision, and great marketing. More specifically, it takes the right strategy to make those three elements work as they should. Developing a comprehensive and effective strategy isn’t simple, leaving few people who have the skills to turn potential into reality. If anyone fills that criteria, it’s Jacques Botbol.

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Podcast
November 28, 2021

Expert Advice for Start-ups With Rene de Jong

Alex Gluz talks with angel investor and experienced entrepreneur Rene de Jong on this episode of the Revenue Engine Podcast about the topic of start-ups and what they should focus on.

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November 28, 2021

Raising the Standard for Quality Content with Charles Frydenborg of MarketMuse

Charles Frydenborg is the CEO of MarketMuse, a company that utilizes AI to transform how companies research, plan, and optimize content.

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November 28, 2021

How to Start Up and Scale Up With Raghav “Rags” Gupta of Butlr

With experience at five different start-ups in 20 years, Raghav “Rags” Gupta is a knowledgeable entrepreneur and investor.

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November 28, 2021

How to Price Your SaaS Product With Dan Balcauski of Product Tranquility

Dan Balcauski is the Principal Consultant at Product Tranquility, a consulting firm that helps SaaS business leaders...

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November 28, 2021

Learning How to Transform Your Startup With Steven Hoffman of Founders Space

Steven Hoffman is the Chairman and CEO of Founders Space, a startup accelerator that gives small businesses the tools they need to excel.

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September 10, 2021

Designing a Better User Experience With Alejandro Rivas-Micoud of Userlytics

Alejandro Rivas-Micoud is an international entrepreneur and the Founder and CEO of Userlytics. He founded Userlytics back in 2009 to provide a remote testing platform for brands looking to optimize their user experience.

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June 11, 2021

Leveraging Neuromarketing for Your Business with Tim Ash of TimAsh.com

In this episode of the Revenue Engine Podcast, Alex Gluz interviews Tim Ash, a digital marketing and evolutionary psychology expert...

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July 23, 2021

Starting and Marketing a New Business with Aaron Mellman of Aiden Technologies

Alex Gluz sits down with Aaron Mellman, the Marketing Director at Aiden Technologies, to find out how he markets a new business.

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May 7, 2021

Transforming Workplaces by Digitizing Frontline Operations with Brian Carpizo of TrustPlace Technologies

Brian Carpizo is the Founder and CEO of TrustPlace Technologies, a digital platform that seeks to digitize and automate frontline operations.

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More Resources

B2B SaaS Persona Builder

A copy-and-paste prompt for ChatGPT.

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The B2B SaaS Paid Growth Benchmarks Report 2027

The benchmarks B2B SaaS leaders use to see what a dollar of paid growth actually buys. Revenue-level data across three channels, plus a FinTech deep dive.

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5 Must-Know 2026 B2B Marketing Trends

Five trends shaping B2B SaaS pipeline generation in 2026, and the one move to make on each. A fast way to check your current strategy against what's actually working now.

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2026 AI Buyer Effect Field Guide

Buyers ask an AI tool instead of clicking through your funnel. This guide shows where that shows up first in your account, and what to do about it.

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LinkedIn Targeting Cheat Sheet

Four targeting layers, three ABM moves, and a 48-hour launch timeline. One page, actionable today.

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The Competitor Teardown Skill

Point it at any competitor URL. Get their positioning gaps, the buyers they've written off, and the one line that wins the deal.

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2026 Reddit Prelaunch Targeting Guide

No wasted spend, no setup surprises. Get your Reddit targeting right before you go live.

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2026 B2B Marketing Trends Report

What leading B2B marketers are prioritizing in 2026. The trends, data, and tactics to sharpen your strategy.

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AI Marketing Strategies Playbook: How 5 Marketing Leaders Cracked the AI Code

How 5 Marketing Leaders Cracked the AI Code.

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Google Search Ads Benchmarks Report

Learn why your search ads cost more and convert less (and what to do about it).

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B2B SaaS LinkedIn Targeting Blueprint

How to drive qualified leads in under 7 days using LinkedIn’s targeting capabilities (including account-based marketing).

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LinkedIn Ads Benchmarks Report 2026

The 2026 LinkedIn benchmarks B2B marketing teams use to lower CPLs and protect budget. Format-level data across four formats, two regions, and three industries.

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Explore Proven Formulas for High‑Impact LinkedIn Ads

LinkedIn Ads Swipe File.

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Creating a Complete Full-Funnel Strategy for Predictable Revenue Growth

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How to Stop Overpaying for Your Branded Google Ads Keywords

The Ultimate Branded Google Ads Optimization Guide.

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The 2026 Ultimate Revenue Engine Blueprint

Your guide to standing out in crowded markets without overspending on ads. Covers branding, PLG triggers, and community tactics in one concise playbook.

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5 Tips To Find Success on Google Ads

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7 High-ROI Google Ads Optimization Tips & Strategies + Bonus Checklist

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Improve Your MQL Quality in 90 Days Cheat Sheet

In this cheat sheet, you’ll learn the top hacks to get more marketing‑qualified leads for your sales funnel.

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4 Secrets for Running Paid Social Ads That You’re Not Supposed to Know

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Discover the 7 Essential Steps for an Effective Go-to-Market Strategy

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B2B SaaS Revenue Growth Checklist

If your revenue engine falls short of expectations, this checklist will help you quickly identify and address the underlying issues.

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