AI in Marketing

How B2B marketing and revenue teams are putting AI to work.

October 16, 2026

Transforming CRM with Actionable AI With David Roberts

AI-powered CRM for manufacturers is transforming how sales teams identify opportunities and engage customers. SugarAI CEO David Roberts explains how AI-driven sales guidance combines CRM, ERP, and customer data to uncover cross-selling opportunities, reduce administrative work, and help manufacturers and distributors prioritize high-value customer relationships.

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Video

October 12, 2026

Workshop: How AI, Buyer Signals & Relevance Are Reshaping B2B SaaS Revenue With Eric Quanstrom

Eric Quanstrom, VP of GTM Engineering at Apollo.io, joins Alex Gluz to explore why easier outbound has made buyer attention harder to win. The takeaway: signal-based selling and relevance beat volume, and AI should tee up more human sales conversations rather than replace them.

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Podcast

October 2, 2026

Sales Efficiency in the AI Era With Eric Quanstrom

In this episode of the Revenue Engine Podcast, Alex Gluz chats with Noah Fitzgerald, Chief Revenue Officer at Qredible, about leadership, growth, and building businesses that matter. Noah shares insights on founder challenges, customer-driven growth, and AI’s impact on business. He also discusses personal development, entrepreneurship, and lessons from building multiple ventures.

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Podcast

July 3, 2026

Should enterprise teams build or buy their AI marketing stack? With Eric Williamson

Build vs buy AI marketing technology: CallMiner CMO Eric Williamson on what enterprise teams should build, what to buy, and what they underestimate.

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Podcast

May 8, 2026

AI-Led, Human-Perfected Marketing Strategies With Nidhi Alexander

Alex Gluz is joined by Nidhi Alexander, Chief Marketing Officer and Executive Vice President at Hexaware Technologies, to discuss building AI-led, human-perfected marketing strategies.

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Podcast

April 24, 2026

AI, Data, and Human Touch in SaaS With Ben Chodor

Alex Gluz is joined by Ben Chodor, CEO of CallRevu, to discuss the evolving role of AI, data, and human connection in SaaS growth. Ben explains how AI is reshaping service and support, why data-driven marketing must go beyond vanity metrics, and how alignment across teams drives revenue. He also talks about adapting leadership as companies scale.

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Podcast

April 10, 2026

Future-Proofing Revenue Engines Using AI With Parry Bedi

Alex Gluz is joined by Parry Bedi, Co-founder and CEO of Tingono, to discuss how AI is reshaping revenue engines. They explore probabilistic versus deterministic systems, using AI to predict churn and drive retention, and why traditional SaaS workflows need a complete overhaul.

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Podcast

August 15, 2025

Fixing Broken B2B Sales Workflows With AI-Powered Strategies With Usman Sheikh

Discover how AI-powered strategies can fix broken B2B sales workflows, boost efficiency, and improve conversion rates with Usman Sheikh.

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Podcast

May 9, 2025

Building an AI-Driven Content Engine With Mark Stiltner

In this episode of the Revenue Engine Podcast, host Alex Gluz speaks with Mark Stiltner, Senior Director of Content and Web Marketing at Rapyd, to talk about building an AI-powered content strategy. They discuss weaving AI into SEO workflows, shifting from traditional search optimization to AI model visibility, and balancing automation with creativity. Mark also shares practical ways to future-proof marketing teams in an AI-driven landscape.

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Article

May 2, 2025

AI in B2B SaaS Marketing: How It’s Reshaping Strategy, Content & Customer Experience

Whether you're just exploring automation or already experimenting with tools like GPT-4 or Jasper, this guide breaks down how AI is transforming every stage of the B2B SaaS funnel.

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Podcast

June 7, 2024

The AI Advantage: Unlocking the Power of Data Science in Marketing With Jon Morra of Zefr

In this episode of the Revenue Engine Podcast, host Alex Gluz sits down with Jon Morra, the Chief AI Officer at Zefr, to discuss how AI is revolutionizing marketing.

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Podcast

March 1, 2024

Humanizing B2B Sales and Marketing Through AI With Usman Sheikh of xiQ

In this episode of the Revenue Engine Podcast, Alex Gluz interviews Usman Sheikh, the Founder and CEO of xiQ, to break down the process of personalizing sales. They talk about the power of AI to connect with customers, understanding the behavioral code in people, and making your mark in an oversaturated market. They also explain the way to maximize email marketing and where the field is heading in the future.

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Podcast

November 24, 2023

Powerfully Combining AI and Cloud Technology With Brian Lillie of Rackspace Technology

In this episode of the Revenue Engine Podcast, Alex Gluz sits down with Brian Lillie, the President of Private Cloud at Rackspace Technology, about the intersection of AI and cloud resources. They touch on the company’s work, how AI is evolving rapidly in the space, and what companies need to know about private cloud services.

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Podcast

June 16, 2023

How To Utilize AI in Marketing With Collin Mitchell

In this episode of the Revenue Engine Podcast, Alex Gluz interviews Collin Mitchell, the former Head of Sales at Humantic, to discuss his knowledge and how AI is being used in marketing.

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