Revenue Engine Podcast

The Revenue Engine Podcast features top leaders in business, marketing, technology, and more and share their amazing stories.

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March 27, 2026

Cybersecurity Marketing: Building Trust Instead of Fear

Alex Gluz is joined by Dhiraj Kumar, Chief Marketing Officer at Dashlane, to discuss how cybersecurity brands can build trust instead of relying on fear. They explore balancing risk awareness with empowerment, translating complex tech into business outcomes, and focusing demand generation on the right audience. Dhiraj also shares advice on leveraging customer advocacy and first-party data.

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March 13, 2026

Scaling a Startup and Building a High-Velocity Revenue Engine With Matt Shephard

Alex Gluz is joined by Matt Shephard, Chief Revenue Officer at BatchData, to discuss how to scale a startup and build a high-velocity revenue engine. They explore identifying the right ICP, simplifying sales for practical buyers, and aligning marketing and sales around shared accounts. Matt also shares advice on signal-based go-to-market strategies and why timing is becoming the most important advantage in modern sales.

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February 27, 2026

Tech-Driven Payments and Customer Marketing With Jenn Reichenbacher

AI in payments marketing is reshaping how fintech companies drive growth and customer loyalty. Discover how technology, subscription pricing models, and customer-centric content strategies help payment providers scale in a hyper-competitive SaaS landscape while delivering measurable business impact.

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March 14, 2025

The Psychology of B2B Marketing: Understanding Buyer Behavior and Demand Generation With Kerry Rana

In this episode of the Revenue Engine Podcast, host Alex Gluz and Kerry Rana, Senior Director for Digital Marketing and Experience at ExtraHop, discuss how psychology influences B2B buyer behavior and demand generation. Kerry shares insights on creating emotionally compelling messaging, structuring effective go-to-market strategies, and using data-driven decision-making to optimize engagement. She also talks about emerging trends in AI-driven personalization and what’s next for B2B marketing leaders in 2025.

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January 31, 2025

Purpose vs. Mission: Building Brands That Inspire With Dave Minifie

In this episode of the Revenue Engine Podcast, Alex Gluz sits down with Dave Minifie, Chief Marketing Officer at Terakeet, to discuss how companies can build purpose-driven brands. Dave breaks down the difference between mission and purpose, explains how a clear purpose fuels customer engagement and growth, and explores the impact of AI and search engines on brand visibility. He also shares insights on navigating leadership transitions and staying ahead in a changing marketing landscape.

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January 21, 2025

The Biggest Challenges in B2B SaaS Marketing and How To Approach Them

In this episode of the Revenue Engine Podcast, Dr. Jeremy Weisz from Rise25 interviews Alex Gluz to discuss the biggest challenges in B2B SaaS marketing and actionable strategies to address them. Together, they explore how marketers can navigate prolonged sales cycles, optimize acquisition costs, and differentiate their offerings in a saturated market. Alex also shares how personalization, thought leadership, and customer retention can be game changers for driving growth.

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December 20, 2024

Building Growth Engines: Data, Compliance, and Customer Success Highlights

In this episode of the Revenue Engine Podcast, Alex Gluz reflects on his impactful conversations with Kathleen Booth, Rich Liu, Sam Li, Hunter Montgomery, and Usman Sheikh. These industry leaders unpack the power of data-driven decisions, the evolving compliance landscape, and the role of customer success in building growth engines that thrive in today’s dynamic market.

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December 6, 2024

The Power of Long-Term Strategy in B2B Marketing With Katrine Rasmussen

In this episode of the Revenue Engine Podcast, Alex Gluz is joined by Katrine Rasmussen, Chief Marketing Officer at Pixelz, to discuss how long-term strategy shapes success in B2B marketing. They explore the nuances of managing extended sales cycles, the role of digital and in-person engagement in enterprise marketing, and the importance of differentiating your brand in a crowded market. Katrine also gives advice on scaling community building and thought leadership efforts to drive meaningful impact.

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November 8, 2024

Building Resilient Teams and Driving Data-Driven Growth With Russ Hawkins

In this episode of the Revenue Engine Podcast, host Alex Gluz sits down with Russ Hawkins, President and CEO of Agilence, to discuss how he’s built resilient teams and driven data-powered growth throughout his career. Russ shares his insights on fostering a collaborative company culture, making strategic shifts to adapt to market demands, and the critical role of data in driving revenue growth. He also gives advice on avoiding common pitfalls in scaling.

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November 1, 2024

RevOps Made Simple With Michael Tucker

In this episode of the Revenue Engine Podcast, host Alex Gluz sits down with Michael Tucker, Founder and Head Systems Architect at Rocky Mountain RevOps, to discuss simplifying RevOps strategies for maximum impact.

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October 18, 2024

Agility in B2B Marketing With Ashley Widener

In this episode of the Revenue Engine Podcast, host Alex Gluz speaks with Ashley Widener, Director of Marketing at GoCo, to discuss how agility fuels success in B2B marketing. Ashley explains how building a marketing team from scratch allowed her to create a nimble, responsive approach.

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October 4, 2024

Mastering Customer-Centric Marketing Strategies With Samantha Bergin

In this episode of the Revenue Engine Podcast, host Alex Gluz sits down with Samantha Bergin, Chief Marketing Officer at Center, to discuss mastering customer-centric marketing strategies.

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September 20, 2024

Balancing Innovation and Resource Management in Startup Marketing With Caroline Ang Wright

In this episode of the Revenue Engine Podcast, host Alex Gluz sits down with Caroline Ang Wright, Head of Marketing at Exodigo, to discuss building and leading marketing strategies in a startup landscape.

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September 6, 2024

Simplifying Complex Customer Journeys Through CXM With Sherri Schwartz

In this episode of the Revenue Engine Podcast, host Alex Gluz sits down with Sherri Schwartz, Head of Marketing at OvationCXM, to discuss how to simplify complex customer journeys through CXM.

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August 16, 2024

Cultivating Top-Tier Sales and Marketing Alignment in Real Estate Tech With Amanda Sullivan

In this episode of the Revenue Engine Podcast, host Alex Gluz sits down with Amanda Sullivan, the Vice President of Growth at Sierra Interactive, to discuss the art of cultivating top-tier sales and marketing alignment in real estate tech

Don't miss our Articles and Videos

Articles

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March 20, 2026

B2B Marketing Trends 2026: What's Actually Changing (and What to Do About It)

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December 9, 2025

How to Use MQL and SQL Data to Prove SaaS Marketing ROI

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Articles

October 31, 2025

The B2B SaaS ROI Playbook: How CMOs Prove Impact When Budgets Are Tight

Videos

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Video

April 14, 2025

Interview: The Biggest Challenges in B2B SaaS Marketing with Alex Gluz

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Video

April 2, 2025

Workshop: The Blueprint for Marketing & Sales Alignment With Michael Tucker

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