The Power of Customer-Centric Marketing With Bill Talbot of OpsRamp

Bill Talbot is a marketing and business development expert with experience in strategic, product, and growth marketing. He is the Chief Marketing Officer of OpsRamp, an operations management platform that empowers enterprise IT and DevOps teams and prevents outages.

In the past, Bill has worked as the VP of Marketing for Splunk, BMC Software, and CA Technologies. He has successfully grown top-line revenue and built pipelines for companies ranging from startups to multi-billion dollar businesses.

In this episode

While all marketing is inherently customer-focused, the reality rarely matches that ideal. Instead, marketing often becomes a numbers game, detached from the very people they are meant to attract. With the right approach, this style of marketing can pay dividends down the line that a basic funnel cannot replicate. It is a powerful outlook, and now you can learn how to implement it successfully.

In this episode of the Revenue Engine Podcast, Alex Gluz is once again joined by Bill Talbot, the Chief Marketing Officer at OpsRamp, to discuss marketing and why it is important to remember the customer. They discuss OpsRamp’s marketing efforts, what Bill has learned during his career, how to survive tough economic downturns, and much more.

Here’s a glimpse of what you’ll learn:

• Keeping an empty chair in the room to remember the customer
• How Bill Talbot grew OpsRamp’s top-line revenue
• Advice for companies going through an economic slowdown
• The best lessons Bill was taught by his mentors

Resources Mentioned in this episode

• OpsRamp
• Bill Talbot on LinkedIn
• T.A. Monroe Digital Agency
• Alex Gluz on LinkedIn

Sponsor for this episode

This episode is brought to you by T.A.Monroe Digital.

At T.A.Monroe, we build world class revenue engines for B2B SaaS companies.

What that means is we do everything behind the scenes to generate you tons of qualified leads, opportunities and customers.

We build highly effective marketing systems and scale their profitably through our demand generation strategies.

We think scientifically on how to scale your demand and revenue.

We bring decades of experience.

Email us at alex@tamonroe.com.

Visit www.tamonroe.com today to schedule a strategy session or learn more about our mission.