Marketing a Brand New AI Platform With Chris Pereira of Signal AI
Chris Pereira is the Head of Global Marketing for Signal AI. He has significant experience in B2B global growth and acquisition, having worked for Reptrak, Icreon, and Youredi in leading global marketing positions. His internships and education through Southern New Hampshire University propelled him into the marketing space at a young age.
In this episode
AI is a burgeoning field with promising applications and potential pitfalls. Algorithms have been established in marketing and business decisions but newer uses are being explored. While the novelty of AI can be intriguing, it also can inspire doubt in some customers. Marketing needs to be tailored to the new software being developed. Signal AI is a fresh company in the industry, and now you can learn how they have developed their marketing to meet their needs.
In this episode of the Revenue Engine Podcast, Alex Gluz talks to Chris Pereira, the Head of Global Marketing at Signal AI, about how they market their platform. They talk about Chris’ global experience and how it applies to his marketing perspective. They touch on the greatest challenges in marketing, competing with established brands in their sector, and how they used their initial funding to great success.
Here’s a glimpse of what you’ll learn:
- How Chris Pereira’s global experience shaped his approach to marketing
- The greatest challenges Chris has faced in his role at Signal AI
- Go-to plays for generating more demand
- Competing with legacy systems and how to overcome those barriers
- What Signal AI did with their $50 million of funding
Resources Mentioned in this episode
Sponsor for this episode
This episode is brought to you by T.A.Monroe Digital.
At T.A.Monroe, we build world class revenue engines for B2B SaaS companies.
What that means is we do everything behind the scenes to generate you tons of qualified leads, opportunities and customers.
We build highly effective marketing systems and scale their profitably through our demand generation strategies.
We think scientifically on how to scale your demand and revenue.
We bring decades of experience.
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