The Data-Driven Guide to Thriving in a Hybrid Work Environment With Rob Sadow

Rob Sadow
Listen Now

Rob Sadow

Rob Sadow is the CEO and Co-founder of Scoop, a software company that helps hybrid teams coordinate work and creates the Flex Index, which tracks flexible work approaches globally. He studied at The Wharton School of the University of Pennsylvania and began his career at Bain & Company in strategy consulting. Rob’s first startup experience was in Tel Aviv before he caught the entrepreneurial bug and founded Scoop with his brother in 2015. Under his leadership, Scoop pivoted during the pandemic to focus on hybrid work, becoming a leading voice and resource in the evolving future of work.

In this episode

Mastering the hybrid work model is a critical challenge for modern organizations. How can companies effectively balance in-person collaboration with the flexibility of remote work while maintaining productivity and culture?

According to Rob Sadow, a leading expert in hybrid work solutions, the key to thriving in a hybrid environment is understanding and utilizing comprehensive data. He highlights that companies must compare their office utilization and flexible work policies with peers to make strategic decisions. This approach not only informs better space allocation and policy development, but also enhances employee experience and operational efficiency. Rob’s insights emphasize the importance of intentionality and data-driven strategies in navigating the hybrid work landscape.

In this episode of the Revenue Engine Podcast, host Alex Gluz sits down with Rob Sadow, CEO and Co-founder of Scoop, to discuss the intricacies of hybrid work. They explore the importance of balancing remote and in-person interactions, building a strong remote culture, and utilizing comprehensive data for strategic planning.

Here’s a glimpse of what you’ll learn:
  • [1:08] Rob Sadow shares his background and journey to founding Scoop
  • [4:08] The initial inspiration for Scoop
  • [7:20] How the Flex Index provides valuable insights into the evolution of work
  • [9:56] Rob’s pivot experience from a commute solution to a hybrid work platform during the pandemic
  • [11:30] The role of the Flex Index in helping businesses think scientifically about scaling demand and revenue
  • [24:18] Tackling the challenge of meeting quantity and quality in the hybrid era through technology
  • [28:04] Rob discusses Scoop’s upcoming product: Flex Benchmarks
  • [31:03] How to build an authentic company culture in a remote work environment
  • [35:14] The future of Scoop and its Flex Index
Quotable Moments:
  • “We really liked the idea of having a Scoop on where your coworkers are going to be working.”
  • “Every quarter that we’ve tracked, data on flexible work has moved towards more companies offering flexibility.”
  • “The worst version of hybrid is when you spend your time in the office just as you would at home on Zoom.”
  • “Fully remote is harder in many ways because you have to intentionally recreate the in-person interactions.”
  • “The best companies that are fully remote spend as much on gathering budgets as others do on office space.”
Action Steps:
  1. Embrace Intentionality in Remote Work: Develop methods for managers to build relationships and foster collaborations effectively online. This approach is necessary, given the limitations of remote work and the importance of culture in team cohesion.
  2. Utilize Data for Workspace Strategy: Leverage tools like Flex Index or Flex Benchmarks to make informed decisions on office utilization, space allocation, and policies. Data insights offer a competitive edge and enable better planning in the hybrid work era.
  3. Optimize Meeting Culture: Implement technology to organize and ascertain the necessity of meetings, promoting efficiency and reducing burnout. With the increase in remote work, maintaining high-quality meetings becomes essential for productivity.
  4. Prioritize Gathering Budgets: Allocate resources for in-person team meetups to sustain relationships and company culture in a fully remote setting. As remote work often lacks spontaneous interactions, such planned gatherings can enhance team dynamics.
  5. Stay Agile in Business Modeling: Be ready to pivot and adapt to new trends in the workplace, as demonstrated by Scoop’s shift during the pandemic. Remaining responsive to market demands ensures relevance and resilience.
Sponsor for this episode

This episode is brought to you by T.A.Monroe Digital.

At T.A.Monroe, we build world class revenue engines for B2B SaaS companies.

What that means is we do everything behind the scenes to generate you tons of qualified leads, opportunities and customers.

We build highly effective marketing systems and scale their profitably through our demand generation strategies.

We think scientifically on how to scale your demand and revenue.

We bring decades of experience.

Email us at [email protected].

Visit today to schedule a strategy session or learn more about our mission.

Share this episode
Get B2B Marketing Tips
Get delivered updates directly to your inbox
The Ultimate Revenue Engine Blueprint
Top 6 demand-gen frameworks for B2B SaaS companies
Download Now
Join 2,537 SaaS Marketers getting one practical growth strategy every week.
Demand gen playbooks | 2-5 minute read times | 0.5% unsubscribe rate