The Key to Creating Contagious Content With Andrea Breanna of RebelMouse

Andrea Breanna is the Founder and CEO of RebelMouse, a content platform and creative agency that reaches 100 million people on a monthly basis. RebelMouse has helped launch some of the most impactful media companies from the past decade, including The Dodo and Axios. Before founding RebelMouse, Andrea was the CTO of HuffPost (formerly The Huffington Post), where she led the design, product, and engineering teams. Andrea is proudly transgender and in 2017 founded Fluidity.Love, a company incubated at RebelMouse that is on a mission to help the world understand gender fluidity.

In this episode

There is seemingly no shortage of content on the internet. These days, thousands of businesses and publications vie for increasingly shortened attention spans. So, if your content is going to stand out from the crowd, it needs to be remarkable, relevant, and perfectly designed. The difficult part is knowing where to start.

Andrea Breanna worked as the CTO of HuffPost, where she learned how to create memorable content that attracts millions of visitors. She’s carried this expertise over to her content platform and creative agency, RebelMouse, which specializes in using creative technology to build new and innovative media companies. Andrea has learned firsthand what the ingredients to successful content are — and she’s here to share them with you.

In this episode of the Revenue Engine Podcast, Alex Gluz talks to Andrea Breanna, the Founder and CEO of RebelMouse, about the secret to creating contagious content. They go over the current trends in marketing and content creation, the key ingredients for a view-worthy post, and how to blend CMS and media publishing. They also discuss how startups can effectively use their funding. Stay tuned to hear all this and more!

Here’s a glimpse of what you’ll learn:

• Andrea Breanna’s upbringing and passion for content
• The valuable lessons Andrea learned from working at HuffPost
• The idea behind creative technology and how it works
• How RebelMouse combines CMS and media publishing for a better performance
• Breaking down the key ingredients for a highly engaging post
• What are the “contagious quadrants” and how can you use them to boost traffic?
• Andrea shares the secret to creating remarkable content
• A look into the emerging content marketing trends of 2022
• Common mistakes to avoid when using your funding

Resources Mentioned in this episode

• RebelMouse
• Andrea Breanna on LinkedIn
• T.A. Monroe Digital Agency
• Alex Gluz on LinkedIn
• Avaaz
• The Dodo
• Jonah Peretti on LinkedIn
• Eric Hippeau on LinkedIn

Sponsor for this episode

This episode is brought to you by T.A.Monroe Digital.

At T.A.Monroe, we build world class revenue engines for B2B SaaS companies.

What that means is we do everything behind the scenes to generate you tons of qualified leads, opportunities and customers.

We build highly effective marketing systems and scale their profitably through our demand generation strategies.

We think scientifically on how to scale your demand and revenue.

We bring decades of experience.

Email us at alex@tamonroe.com.

Visit www.tamonroe.com today to schedule a strategy session or learn more about our mission.

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Author

Alex Gluz

B2B Revenue Engines | Founder at TA Monroe

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