Humanizing B2B Sales and Marketing Through AI With Usman Sheikh of xiQ

Usman Sheikh
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Usman Sheikh Usman Sheikh is the Founder and CEO of xiQ, an award-winning B2B sales and marketing platform. His goal is to humanize B2B sales and marketing by harnessing the power of generative AI and psychology. Prior to xiQ, Usman held multiple positions at SAP, including Vice President of Corporate Development, Product Management, and Sales Enablement. He frequently serves as a guest lecturer at schools such as the University of Texas, University of Wisconsin, University of Alabama, and Clemson University.

In this episode

Marketing and sales are numbers-driven fields, filled with data, analysis, and research. The traditional approach can work, but can also potentially alienate existing customers or deter prospective ones. One solution to this is personalizing and humanizing any sales efforts. So how can businesses include this aspect in their marketing?

xiQ is a personality-driven, AI-powered technology that helps companies connect with their audience. More than just a product, this approach can yield incredible results in the long-term. Here is what you need to know to apply these principles.

In this episode of the Revenue Engine Podcast, Alex Gluz interviews Usman Sheikh, the Founder and CEO of xiQ, to break down the process of personalizing sales. They talk about the power of AI to connect with customers, understanding the behavioral code in people, and making your mark in an oversaturated market. They also explain the way to maximize email marketing and where the field is heading in the future.

Here’s a glimpse of what you’ll learn:
  • How xiQ seeks to humanize B2B sales
  • Using generative AI to personalize marketing
  • What is the human behavioral code?
  • Which organizations benefit the most from this approach?
  • How to stand out in a crowded marketplace
  • The next big movement in marketing
  • Reimagining email marketing into a viable strategy
Sponsor for this episode

This episode is brought to you by T.A.Monroe Digital.

At T.A.Monroe, we build world class revenue engines for B2B SaaS companies.

What that means is we do everything behind the scenes to generate you tons of qualified leads, opportunities and customers.

We build highly effective marketing systems and scale their profitably through our demand generation strategies.

We think scientifically on how to scale your demand and revenue.

We bring decades of experience.

Email us at [email protected].

Visit www.tamonroe.com today to schedule a strategy session or learn more about our mission.

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