Chris Hicken is a successful business leader with an emphasis on B2B software. He is the CEO and Co-founder of Nuffsaid, which uses AI technology to sift through hundreds of everyday tasks to promote the ones that move businesses forward. He spent eight years as the President and COO of UserTesting where he developed his expertise in user experience. He also serves as an advisor and board member for multiple prestigious businesses such as Peer Collective, UserGems, Forum Ventures, and The/Studio.
SaaS and B2B companies are uniquely incentivized to create a quality customer experience. With an ongoing business model, it’s important to get customers in the door and keep them satisfied in the long run. The difficulty comes in walking the tightrope, balancing priorities both within your own company and with your customers. So how do you create the right experience that will in turn grow your business?
Chris Hicken has more than 15 years of experience in the B2B software field. He has learned how to scale companies while curating the customer’s experience. Chris utilizes customer-led growth as a reliable model that appeals to investors. It’s worked for his latest business, so what exactly does it look like in practice?
In this episode of the Revenue Engine Podcast, Alex Gluz interviews Chris Hicken, CEO and Co-founder of Nuffsaid, to discuss how to grow your business by perfecting the customer experience. They discuss customer-led growth and how it appeals to investors, the three stages of the customer journey, how to ensure satisfaction, and the rule of 40. Finally, Chris touches on mentorship and why you need different kinds of mentors in your career.
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