What Integrated Marketing Does for Businesses With Melanie Brancaleone of Tessian
Melanie Brancaleone is the Director of Integrated Marketing at Tessian, a company offering cloud email security. She has worked in marketing for GoTo, Cynosure, and IBM among many others across her fruitful career. Her specialties involve strategies for increased revenue, customer engagement, and competitive differentiation. Along with marketing, Melanie is known for her leadership capabilities and ability to lead diverse teams.
In this episode
Integrated marketing can sound like just another business buzzword, but the idea behind it is crucial. An ununified business will pour countless resources into marketing without seeing the returns they want. Their efforts are spread thin or sometimes even contradictory. Bringing together every communication channel for a few key messages is effective and necessary.
Melanie Brancaleone utilizes integrated marketing in her position with Tessian, leading a team to stronger marketing. They have found success with the strategy and have steadily refined their process. So how does it work and does it suit your business?
In this episode of the Revenue Engine Podcast, Alex Gluz sits down with Melanie Brancaleone, the Director of Integrated Marketing at Tessian, to talk about integrated marketing and its uses. They start with Melanie’s own career, the lessons she’s learned, and how she utilizes metrics. The two also walk through emerging trends in the space, how to unify your communication, and how to use integrated marketing in 2023.
Here’s a glimpse of what you’ll learn:
- Balancing broad marketing with targeted campaigns
- How Melanie Brancaleone uses metrics in integrated marketing
- Key trends in B2B SaaS marketing
- Melanie’s greatest lessons she’s learned in her career
- What Melanie learned from her mentors
Resources Mentioned in this episode
Sponsor for this episode
This episode is brought to you by T.A.Monroe Digital.
At T.A.Monroe, we build world class revenue engines for B2B SaaS companies.
What that means is we do everything behind the scenes to generate you tons of qualified leads, opportunities and customers.
We build highly effective marketing systems and scale their profitably through our demand generation strategies.
We think scientifically on how to scale your demand and revenue.
We bring decades of experience.
Email us at [email protected].
Visit www.tamonroe.com today to schedule a strategy session or learn more about our mission.